Helping you build a foundation for instructional coaching success
Designed to work for new and existing coaching programs
the coaching institute
The Coaching Institute (formerly the Intensive Instructional Coaching Institute) is a focused and intensive professional development opportunity based on 20+ years of research. Our most comprehensive service, it provides a big picture view of instructional coaching and includes an exhaustive learning opportunity covering five coaching areas presented in Jim Knight’s bestselling books and research. Over 5,000 instructional coaches have successfully completed The Coaching Institute, representing every continent across the globe, except Antarctica.
Institute Dates:
January 25th – May 10, 2021 Sold out
January 28th – May 13, 2021
*register by 1/18 to ensure mailed materials are received by day 1 of the institute.
Course Information
Format
16-week
Intensive Institute
Location
Live Virtual
or On-demand
Duration
1 Day per Week, 2:30 – 6:00pm CT
Cost
$1995 / Person
join the institute
1 course
20+ years of research
Everything a coach needs to succeed
A Comprehensive Infrastructure for All Coaches and Administrators
This unique learning opportunity helps coaches and administrators not only establish a proven foundation for success, but also develop a deeper and complete understanding of the coaching process and practices, cultivate the necessary communication skills for healthy conversations, deepen engagement in the classroom, and best utilize coaching tools and resources.
The content of this course includes the Partnership Principles, using video to measure current reality, following The Impact Cycle (1.03 effect size), how to have healthy and productive conversations, and developing an Instructional Playbook; these topics are based on Jim’s bestselling publications, which are included with registration. The Coaching Institute is absolutely critical for any instructional coach who needs guidance with their role, responsibilities, or resources.
Who is the Institute For?

New Instructional Coaches
Learn foundational tools to best support teachers

Experienced Coaches
Revisit fundamental teachings or expand resources

Administrators
Develop a new program or support existing coaches
In order to have a successful coaching partnership, you must have a strong support system.
The Benefits of a Virtual Institute
By offering The Coaching Institute in a 16-week format, participants have the time and opportunity to road-test strategies between sessions and bring questions back to the group. Content has been expanded to include the following focus areas: How to Use Data; The Instructional Playbook; Leading Yourself & Leading Others; and System Support. Additionally, it is faciliated by Jim Knight, Ann Hoffman, Michelle Harris, and Sharon Thomas.
The virtual Institute offers an increased number of professional development hours —an addtitional 18 hours—in comparison to our on-site service. Additionally, all sessions are recorded and available to view on-demand for 30 days, which supports educators attending from around the world.
Poorly implemented coaching is a waste of valuable resources.
How does ICG measure success?
When coaching is done well, it meets ICG’s 7 Success Factors
Partnership
The way we present ourselves to others—what we do and how we act—plays an important part in the strength of our relationships.
Coaching Process
While every coaching situation presents unique challenges, an established process for guiding the coaching experience ensures that instructional coaches have all the tools they need to help teachers set and achieve their goals.
Teaching Strategies
When going through the coaching cycle, there can be so many factors at play that it’s easy to be overwhelmed. That’s why a central focus of instructional coaching is partnering with teachers to modify their instruction to meet student-focused goals.
Gathering Data
Data is important within coaching because it provides a way to identify goals and monitor progress. Goals need to be measured frequently so that teachers can determine if what they are doing is working or if adjustments need to be made.
Communication Beliefs & Habits
Since coaching is, above all, a series of conversations, coaches need to be effective communicators. They also need to employ effective coaching skills that reflect healthy beliefs about communication.
Leadership
Leadership can be divided into two parts: leading yourself and leading others. To lead yourself, you must know your purpose and principles, how to use your time effectively, and how to take care of yourself. To lead others, a combination of ambition and humility is needed—to be reliable and ambitious for change but at the same time responsive to teachers.
System Support
When coaches flourish, it is often because they work in settings where leaders are intentional and disciplined about providing the support that is required for coaching success to occur. The opposite is also true. Without support, coaches will often struggle to have any impact at all.
learn more about
the 7 success factors
Institute Agenda
Section 2: The Partnership Principles
Takeaways include:
- Book Reference: Unmistakable Impact
- An overview of The Five Simple Truths of Helping
- Introduction to The Partnership Principles: Equality, Choice, Voice, Dialogue, Reflection, Praxis, Reciprocity
Section 3: The Impact Cycle: Identify
Takeaways include:
- Getting a Clear Picture of Reality: video, interviews, student work, observations
- Introducing video to your school
- Using the “Identify Questions”
- PEERS Goals
- Identifying teaching strategies
- Book References: Focus on Teaching and The Impact Cycle
Section 4: The Impact Cycle: Learn and Improve
Takeaways include:
- The power of checklists
- 6 ways to model teaching strategies
- The “Improve Questions”
- Book Reference: The Impact Cycle
Section 5: Better Conversations Habits Part 1
Takeaways include:
- Partnership and Communication: The Better Conversation Beliefs
- Demonstrate Empathy
- Listen
- Foster Dialogue
- Ask Better Questions
- Make Emotional Connections
- Book Reference: Better Conversations
Section 6: Better Conversations Habits Part 2
Takeaways include:
- Be a Witness to Good
- Find Common Ground
- Control Toxic Emotions
- Redirect Toxic Conversations
- Book Reference: Better Conversations
Section 7: Engagement Data
Takeaways include:
- Behavioral Engagement
- Cognitive Engagement
- Emotional Engagement
- Engagement Online
- Book Reference: The Impact Cycle; Data Guide
Section 8: Achievement Data
Takeaways include:
- Identifying What Needs to be Assessed
- Tests, Checks for Understanding
- Traditional Rubrics and Single-Factor Rubrics
- Book Reference: The Impact Cycle; Gather Data Participant Guide
Section 9: The Instructional Playbook
Takeaways include:
- Table of Contents
- One Pagers
- Checklists
- Book Reference: The Instructional Playbook
Section 10: Classroom Management
Takeaways include:
- Learner-Friendly Culture
- Power Over; Power With
- Freedom Within Form
- Expectations
- Witness to the Good
- Fluent Corrections
- Book Reference: High-Impact Instruction
Section 11: Engagement
Takeaways include:
- Thinking Prompts
- Effective Questions
- Cooperative Learning
- Stories
- Authentic Learning
- Book Reference: High-Impact Instruction
Section 12: Achievement
Takeaways include:
- Guiding Questions
- Formative Assessment
- Learning Maps
- Book Reference: High-Impact Instruction
Section 13: Leadership - Leading Ourselves
Takeaways include:
- Walking on Solid Ground
- The Power of Purpose
- Managing Time
- Taking Care of Yourself
- Book Reference: The Better Leaders Participant Guide
Section 14: Leadership - Leading Others
Takeaways include:
- Multipliers and Diminishers
- Confronting Reality
- Understanding School Culture
- Balancing Ambition and Responsiveness
- Book Reference: The Better Leaders Participant Guide
Section 15: System Support - Leading Ourselves
Takeaways include:
- Role Clarity
- Time
- Confidentiality
- Learning Architecture
- Book Reference: What Principals Need to Know Participant Guide
Section 16: Putting It All Together
Takeaways include:
- Revisiting the Seven Success Factors
- Addressing Unanswered Questions
- Remote Learning
- Equity
Teams of 10 or more receive 15% discount on post-Institute coaching support.
join the institute
resources provided
- The Instructional Playbook (Knight 2019) book bundle
- The Impact Cycle (Knight 2017) book bundle
- Better Conversations (Knight 2015) book bundle
- Focus on Teaching (Knight 2014)
- High-Impact Instruction (Knight 2012)
- Unmistakable Impact (2011)
- Better Leaders workbook
- What Principals Need to Know About Instructional Coaching workbook
Want your administrative team to send you to The Coaching Institute?Download our “Request to Attend” form
We’ve created a Request to Attend template to show your administrators why The Coaching Institute is a valuable, system-wide learning opportunity. Download the word document and complete the highlighted areas with the details that are specific to your request.
Cancellation Policy
Less than 15 days prior to the event – no refund