Helping you build a foundation for instructional coaching success

Designed to work for new and existing coaching programs

the intensive instructional coaching institute

The Intensive Instructional Coaching Institute is a focused retreat based on 20+ years of research, led by the founder of instructional coaching, Jim Knight. This is our most popular offering, as it provides a ‘big picture’ view of instructional coaching; it includes a comprehensive professional development opportunity covering five coaching areas presented in Jim Knight’s bestselling books and research, and takes place right in Jim’s hometown.

This unique learning opportunity helps coaches and administrators develop a deeper understanding of the coaching process and practices, cultivate the necessary communication skills for healthy conversations, deepen engagement in the classroom, and best utilize coaching tools and resources.

Course Information


Intensive Institute


Virtual or In-person


2:30 – 6:00pm CT


$1550 / Person

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Who is the Institute For?

New Instructional Coaches

Learn foundational tools to best support teachers

Experienced Coaches

Revisit fundamental teachings or expand resources


Develop a new program or support existing coaches

Where does the Institute Take Place?

Our Intensive Instructional Coaching Institute (IICI) typically takes place on-site in Lawrence, Kansas during a 5-day retreat. However, due to current safety and travel precautions, we are offering the IICI as a virtual institute. All of the same great content, from the comforts of home.

Virtual Institute

The virtual institute is accessible from anywhere and takes place once a week, for 16 weeks.

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On-site Institute

The on-site institute takes place over five days in Jim’s hometown of Lawrence, Kansas.

returning 2021

Institute Agenda

Section 1: Introduction to Coaching

Takeaways include:

  • An overview of The Seven Success Factors of Instructional Coaching
  • Getting Started Toolkit (everything a coach needs to get started)
  • Coaching, Mentoring, Implementation Support
  • Facilitative, Directive, and Dialogical Interactions

Section 2: The Partnership Principles

Takeaways include:

  • Book Reference: Unmistakable Impact
  • An overview of The Five Simple Truths of Helping
  • Introduction to The Partnership Principles: Equality, Choice, Voice, Dialogue, Reflection, Praxis, Reciprocity

Section 3: The Impact Cycle: Identify

Takeaways include:

  • Getting a Clear Picture of Reality: video, interviews, student work, observations
  • Introducing video to your school
  • Using the “Identify Questions”
  • PEERS Goals
  • Identifying teaching strategies
  • Book References: Focus on Teaching and The Impact Cycle

Section 4: The Impact Cycle: Learn and Improve

Takeaways include:

  • The power of checklists
  • 6 ways to model teaching strategies
  • The “Improve Questions”
  • Book Reference: The Impact Cycle

Section 5: Better Conversations Habits Part 1

Takeaways include:

  • Partnership and Communication: The Better Conversation Beliefs
  • Demonstrate Empathy
  • Listen
  • Foster Dialogue
  • Ask Better Questions
  • Make Emotional Connections
  • Book Reference: Better Conversations

Section 6: Better Conversations Habits Part 2

Takeaways include:

  • Be a Witness to Good
  • Find Common Ground
  • Control Toxic Emotions
  • Redirect Toxic Conversations
  • Book Reference: Better Conversations

Section 7: Engagement Data

Takeaways include:

  •  Behavioral Engagement
  • Cognitive Engagement
  • Emotional Engagement
  • Engagement Online
  • Book Reference: The Impact Cycle; Data Guide

Section 8: Achievement Data

Takeaways include:

  • Identifying What Needs to be Assessed
  • Tests, Checks for Understanding
  • Traditional Rubrics and Single-Factor Rubrics
  • Book Reference: The Impact Cycle; Gather Data Participant Guide

Section 9: The Instructional Playbook

Takeaways include: 

  • Table of Contents
  • One Pagers
  • Checklists
  • Book Reference: The Instructional Playbook

Section 10: Classroom Management

Takeaways include:

  • Learner-Friendly Culture
  • Power Over; Power With
  • Freedom Within Form
  • Expectations
  • Witness to the Good
  • Fluent Corrections
  • Book Reference: High-Impact Instruction

Section 11: Engagement

Takeaways include:

  • Thinking Prompts
  • Effective Questions
  • Cooperative Learning
  • Stories
  • Authentic Learning
  • Book Reference: High-Impact Instruction

Section 12: Achievement

 Takeaways include:

  • Guiding Questions
  • Formative Assessment
  • Learning Maps
  • Book Reference: High-Impact Instruction

Section 13: Leadership - Leading Ourselves

Takeaways include:

  • Walking on Solid Ground
  • The Power of Purpose
  • Managing Time
  • Taking Care of Yourself
  • Book Reference: The Better Leaders Participant Guide

Section 14: Leadership - Leading Others

 Takeaways include:

  • Multipliers and Diminishers
  • Confronting Reality
  • Understanding School Culture
  • Balancing Ambition and Responsiveness
  • Book Reference: The Better Leaders Participant Guide

Section 15: System Support - Leading Ourselves

Takeaways include:

  • Role Clarity
  • Time
  • Confidentiality
  • Learning Architecture
  • Book Reference: What Principals Need to Know Participant Guide

Section 16: Putting It All Together

Takeaways include:

  • Revisiting the Seven Success Factors
  • Addressing Unanswered Questions
  • Remote Learning
  • Equity

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resources provided

  • The Instructional Playbook (Knight 2019) book bundle
  • The Impact Cycle (Knight 2017) book bundle
  • Better Conversations (Knight 2015) book bundle
  • Focus on Teaching (Knight 2014)
  • High-Impact Instruction (Knight 2012)
  • Better Leaders workbook
  • What Principals Need to Know About Instructional Coaching workbook

Download a “Request to Attend”

We’ve written a Request to Attend template to show your administrators why the Intensive Instructional Coaching Institute is a valuable, system-wide learning opportunity. Download the word document and complete the highlighted areas with the details that are specific to your request.

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Cancellation Policy

31 or more days prior to the event – full refund
15-30 days prior to the event – 50% refund

Less than 15 days prior to the event – no refund

Note: Your registration may be transferred to someone else at any time with no penalty attached.